It used to cost big bucks to videotape anything. You had to hire the right professionals, who would run the equipment, make sure the proper lighting existed, ensure the audio was correct, and then shoot and edit the video. For a small organization, this type of production (from TED: Ideas worth spreading) was just about impossible:
Not just because it looked professional, but because the audience was used to, and demanded, a high level of technical prowess. Hollywood movies and network TV made us all into conoisseurs of film and video. Not the content of those media - but the technical aspects - how it looked and sounded. To deliver anything less, while still costing a bundle of bucks, made you look hopelessly feeble; instead of looking high tech, you looked miserably low tech.
Not anymore. Streaming video on our laptops and online applications like YouTube and Kyte have not only created an audience for micro screen, shot-on-the-go video, they've changed the way most of us look at "amateur" video production. While I wouldn't want to watch Ben-Hur on YouTube, I will watch a nine-minute video with pedestrian production elements:
What this means for you: We're all getting more and more used to limited production elements as we concentrate more on the content of New Media instead of the cinematography. This means you can shoot all the video you want at your conferences at low (or no) cost - with volunteers from your membership even - and upload them for anyone to view - especially those members and other interested people who couldn't attend the meeting.
And you'll look current, cutting edge, and incredibly knowledgeable.
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