Web Strategy by Jeremiah has published this great list of accessible, readable articles explaining all kinds of web-based tactics, strategies, and ways of understanding how "new media" is changing the work we do. While Jeremiah focuses on the business ("for-profit") aspects in his postings, nonprofits can use this information too. After all, the only difference between companies and nonprofits is... uh...
Some of the ideas that jumped out at me:
Web strategy means a balance of community, technology, and business - and if you "Can’t master them all? Be able to Learn or Delegate."
"Marketing has shifted, it’s no longer on two domains - [it] has spread to many other areas where conversations occur: social networks, rating sites, chat rooms, and even blogs."
"Too many social media experts are quick to draw conclusions that the Press release is dead, or that corporate communications will go away. For the most part, that’s not true, there is just an additional toolset that they communications teams will have to learn how to work with."
He's also got the best description and discussion of Twitter that I've read so far. I could go on, but I'd just be re-posting all of Jeremiah's awesome articles. I hope you check them out!
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