Traditional Web sites may be going the way of the dinosaurs, commentary generated by yesterday's New York Times article "Strategies to Succeed Online" seems to suggest.
"These days, a Web site may not even be the best place to start promoting your products or services," writes Times journalist David Strom. The best place? Blogs and social media, like Facebook, Strom suggests.
Donor Power Blog agrees, saying "In the scheme of things, a web site barely exists."
And JournaMarketing counsels "...the thousands of dollars you spend on traditional website development could be spent on new content."
So, yes, things change even faster in the online world, and I'm sure there are many heads spinning out there from the speed. But look at it this way - new Web applications let us create more and more online, with less and less technical expertise needed. Creating a Web site used to be easy for computer geeks. Now it's easier for all of us.
Check out Donor Power Blog and JournaMarketing for their full take on the New York Times article. And remember what JournaMarketing offers to help you generate new, exciting content: "You could bring on a freelance/part-time blogger or podcaster to work as an extension of your staff, generating engaging, interesting material." You don't have to do it all!
Over time, the online world doesn't get harder, it gets bigger.
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P.S. Is it Web site, web site, or website?
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