In my meetings with friends (of middle and late "boomer" age) over the past few weeks, I've presented the ideas contained in this blog with two objectives in mind: I want to discover what communications issues people deal with in their daily job/passion investigation endeavors. And I'm practicing my consulting abilities as I assist them in understanding how New Media (especially blogging) can help them with their goals.
It's been fascinating, listening to their stories and desires. From these conversations, I've developed a list of my friends' concerns when faced with constantly developing "social media" applications:
I don't have time to get familiar with this, but I know I need to.
I'm not sure I could sustain a blog over a long period of time.
Isn't this just One More Thing barging into our lives?
What's the return on investment?
I don't know how to implement it for myself, although I understand the concept and it seems great.
Isn't this just for the younger crowd?
It feels like just more work.
My chief difficulty in helping out is getting past all this confusion, while letting everyone know that they're not the only ones confused. My biggest message? Try it out, and if it doesn't work for you, you can quit - without losing money since you haven't invested any in the first place... just time.
Hugh MacLeod over at Gaping Void has some very interesting things to say about how "social media" is evolving. He sees these applications becoming "faster, cheaper, easier." What I'm finding is many people are really waiting until "easier" comes along. Which is quite understandable when you factor in our schedules these days.
Oh yes, I forgot to mention... Seth Godin thinks you should blog, "even if you only have one post in you."
0 comments:
Post a Comment