Problogger's written the most clear description of what a blog is best for that I've seen. Although he's talking about the business/sales blogging niche, I think it contains great information for anyone just starting out (as well as anyone else who's interested.)
Here he describes blogging's strengths:
"While blogs can be used as a tool for selling they are at their best when they are relational, conversational and offer their readers something useful that will enhance their lives in some way. Ask most blog subscribers why they follow a particular blog and you’ll find out that in almost every case they get something out of the blog (whether it be entertainment, advice, research, ideas etc)."
Thanks, Problogger!
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